Which of the following is NOT a type of pricing strategy?

Value pricing, cost plus pricing, and psychological pricing are all recognized pricing strategies used by businesses to set the price of their products or services effectively.

Value pricing focuses on setting prices based on the perceived value of the product to the customer rather than solely on the cost incurred. This approach takes into account what customers are willing to pay, making it highly effective for products that offer unique benefits.

Cost plus pricing, on the other hand, involves calculating the total cost of producing a product and adding a specific markup to determine its selling price. This straightforward method ensures that all costs are covered while providing a profit margin.

Psychological pricing plays on the emotional response of consumers by using pricing tactics that make prices appear more attractive. For example, setting a price at $9.99 instead of $10 can influence consumer perception and encourage purchases.

In contrast, consumer pricing is not a formalized pricing strategy recognized in the same way as the others. While understanding consumer behavior and preferences is essential for pricing decisions, it does not meet the criteria of a distinct pricing strategy on its own. Thus, identifying consumer pricing as an established strategy leads to its classification as the option that does not belong.