What marketing technique involves displaying products prominently in retail locations?

Merchandising is the marketing technique that focuses on the strategic display of products in retail environments to attract customer attention and encourage purchases. This includes arranging products on shelves, utilizing eye-catching displays, and placing promotional materials within the store. The goal is to enhance the shopping experience by making products more visible and appealing, thus leading to increased sales.

This technique is particularly effective in creating impulse buys, as the attractive presentation of merchandise can catch the interest of shoppers who may not have planned to buy those items. Merchandising often involves considerations such as product placement, signage, and overall store layout, which are all designed to maximize customer engagement with the products.

While advertising primarily involves promoting products through various media channels, that would not necessarily involve physical display tactics within a store. Sales promotion refers more to temporary incentives like discounts and coupons rather than the ongoing presentation of products. Product placement typically means featuring products in media content, which differs from the direct retail environment focus of merchandising.