What marketing strategy involves short-term incentives to encourage product purchase or sale?

The marketing strategy that involves short-term incentives to encourage product purchase or sale is known as sales promotion. This approach typically includes various tactics such as discounts, coupons, contests, or special offers designed to boost immediate consumer interest and increase sales in a short period.

Sales promotions are particularly effective for encouraging trial purchases, moving excess inventory, or enhancing customer loyalty. They focus on immediate results rather than long-term brand building, which distinguishes them from other marketing strategies.

For example, a company might offer a limited-time discount on a product to incentivize customers to buy it now rather than later, effectively increasing short-term sales and potentially gaining new customers in the process. This strategy is often used during specific seasons or events to capitalize on heightened consumer interest.

Other options like advertising, public relations, and direct marketing tend to focus on longer-term brand positioning and communication rather than immediate sales boosts.