What is the purpose of motivation in the workplace?

The purpose of motivation in the workplace is centered around encouraging employees to achieve their highest potential and to perform at their best. When employees are motivated, they are more engaged, productive, and committed to their work, which ultimately leads to a positive impact on overall business performance. Motivation can take various forms, including recognition, rewards, and creating a supportive work environment, which all contribute to enhancing employees' job satisfaction and productivity.

In contrast, buying and selling online refers to e-commerce and does not relate directly to motivating employees. Training provided at college focuses on education and skill development, which is separate from the concept of workplace motivation. Similarly, the delivery of training via electronic media pertains to methods of education and professional development rather than directly engaging employees to elevate their performance in the workplace. Thus, the answer about encouraging employees captures the essence of motivation effectively.