What is the main goal of Total Quality Management?

The primary objective of Total Quality Management (TQM) is centered around achieving 100% customer satisfaction. TQM is a comprehensive management approach that focuses on continuous improvement in all areas of an organization, emphasizing quality in processes, products, and services. By integrating quality management into the culture of an organization, TQM aims to foster a customer-centric mindset where the needs and expectations of customers are prioritized.

This commitment to quality and customer satisfaction drives organizations to improve their processes continuously, reduce errors, and enhance the overall customer experience. Aligning all aspects of operations with customer expectations helps build loyalty, increase repeat business, and ultimately contributes to long-term success.

The other answer choices do not encapsulate the foundational goal of TQM. For example, maximizing profits tends to be a goal of many businesses but is not the principal focus of TQM, which places customer satisfaction above financial metrics. Ensuring high employee turnover contradicts the goals of TQM, as a stable and engaged workforce is essential for maintaining quality standards. Lastly, reducing product features may conflict with customer satisfaction objectives, as customers typically value features that meet their needs and desires, rather than minimal offerings. Therefore, achieving 100% customer satisfaction stands out as the correct answer, as it directly reflects