What is the main function of conducting interviews in the recruitment process?

Conducting interviews in the recruitment process serves as a formal meeting arranged to evaluate an applicant. This process is vital for employers to assess not only the skills and qualifications of the candidates but also their suitability for the company culture and the specific needs of the position. Interviews enable recruiters to ask targeted questions, gauge candidates' experiences, and understand their motivations better.

During these discussions, employers can clarify any uncertainties regarding the information provided in the applicants' resumes and explore deeper insights into their personalities and behaviors. This interaction allows hiring managers to determine which candidates possess the right abilities and attitudes that align with the organization's goals and values.

In contrast, the other options do not relate directly to the recruitment interview context. Engaging in buying and selling online does not pertain to evaluating job candidates. Training provided at educational institutions focuses on skill development rather than assessing individual job fit. Encouraging employees revolves around ongoing performance management rather than the initial recruitment process. Therefore, the primary function of interviews is accurately captured by the choice identifying it as a formal evaluation meeting.