What do we call an organization's aim to have a positive impact on society?

The term that best fits the description of an organization's aim to have a positive impact on society is Corporate Social Responsibility. This concept refers to a company's commitment to conducting business in an ethical way, which includes not only making a profit but also taking into consideration the effects of their operations on society and the environment. This includes initiatives that promote sustainable practices, community engagement, and ethical labor standards, contributing to social, environmental, and economic improvements.

While Social Responsibility is a broader term that encompasses the expectation that businesses will act in a way that benefits society, Corporate Social Responsibility specifically addresses how organizations implement this principle through actionable strategies and policies. Community Engagement focuses more on the direct interaction between a company and its local communities, and Public Relations is primarily about managing the spread of information between the organization and the public, without specifically addressing the impact on society or the company's ethical obligations.

In summary, Corporate Social Responsibility encapsulates the proactive initiatives companies undertake to positively contribute to society, aligning closely with the idea of having a favorable societal impact.