What aspect of marketing focuses on the awareness and communication of a product?

Promotion is the aspect of marketing that emphasizes raising awareness and communicating information about a product to potential customers. This can involve various strategies and methods, such as advertising, public relations, social media, and sales promotions. The key goal of promotion is to inform and engage the target audience, effectively conveying the value and benefits of the product. It helps in building brand image and encouraging customers to make a purchase decision.

While pricing involves determining the right price for a product and product development focuses on creating or improving the product itself, and distribution is concerned with how the product gets to the customer, promotion specifically targets the communication part of marketing. It aims to create a connection between the product and the consumer, ensuring that the product’s message is clearly delivered and understood.