What activity is designed to create a favorable image of a business?

The activity designed to create a favorable image of a business is public relations. Public relations focuses on managing the reputation of an organization and fostering positive relationships with various stakeholders, including the public, media, and customers. This involves strategic communication and initiatives that aim to shape public perception and build trust.

Effective public relations strategies might include community engagement, press releases, event sponsorships, and other forms of outreach that highlight the company's contributions and values, ultimately enhancing its image. Unlike advertising, which is paid and aimed at promoting products or services directly, public relations emphasizes the broader aspects of the organization's reputation and relationship with the public.

In contrast, sales promotion is typically focused on short-term incentives to encourage purchases, customer service is concerned with the satisfaction of customers during and after the sale, and advertising primarily serves to inform and persuade potential customers about specific products or services, rather than the overall image of the business.